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From Tragedy Springs a Legacy

From Tragedy Springs a Legacy

I love telling success stories for Small Business Saturdays, and thankfully, this one has a happy ending.

Twenty years ago, after a terrible accident that claimed the the lives of both his teacher and his friend, Joseph Alexander felt compelled to keep the martial arts teachings of Sensei Berry Grizzard going. Mr. Grizzard was a professional kickboxer in the era of Bill “Superfoot” Wallace and Joe Lewis, and taught a practical approach to self-defense since before it was mainstream and popular.

Flash-forward to today, and Alexander’s Martial Arts has acquired quite the legacy. Using practical martial arts as a vehicle to teach personal development and a willingness to serve is how Alexander’s honors Grizzard’s memory. Community impact is also a mission that the martial arts studio embraces, and you can find Alexander’s students at many festivals, school programs, and demonstrations across Madison County.

Currently there are classes available for students ages 4-64. Not to mention birthday parties, after-school care & classes, Parent’s Night Out, and summer camps. Three locations of Alexander’s Martial Arts make it super easy to find one near you – Madison, Riverton, and Hampton Cove all have studios.


When asked about is favorite thing about being a small business owner, Joe Alexander doesn’t hesitate. “My favorite thing is when I see the children of students who trained with me in the past in my classes today. I was at the Hampton Cove school and this little girl started to talk to me like she knew me. It reminded me of another girl who essentially grew up in our school in the 1990’s – she was a firecracker of a kid and was one of the top junior fighters in the country. It turns out this student was her younger daughter! This next generation version of her mother was the same kind of outgoing personality and it reminded me of how honored I feel to be entrusted with people’s children. I now have two daughters and it really is a big deal when someone trusts you with their kids.”

A League Apart

So if you’ve got a kid interested in martial arts, why should you take them to Alexander’s?

The instructors and their rigorous training. “I truly believe our biggest distinction is that we invest in the people who serve our students. Our business spends lots of time and resources every year on staff training. We start with our teens in our Leadership Team and continue through the managers and program directors at every location. By investing in their certifications and training, we have better educated instructors and that allows them to do the job to the best of their ability. We also have a continuing training process. Our teachers are in class (being taught) twice a week as part of their training.”

Getting Started

Typically, parents see measurable improvement in kids’ self-discipline, focus, and respect for themselves and for others as they train at Alexander’s. They believe so much that you will see positive changes after just one lesson that they offer free intro classes so you can try it first. This course includes your child’s uniform and free introductory classes with no obligation to continue. Their belief is that you will see the value of their program and will continue to give them the opportunity to be a positive influence on your children and family.

Once your little ninja has decided they want to take classes, there’s a broad range of programs you can choose from at AMA.


View Website and Alexander’s Martial Arts Facebook Page
Email: [email protected]
Phone: 256-837-8624
Locations: Madison, 51 Nance Road, Suite 104 / Riverton, 1882 Winchester Road / Hampton Cove, 6511 Highway 431 South

The Giveaway

A FREE youth birthday party. Includes 1.5 hour party for 15 children. The kids learn a little martial arts, play some exciting games, have snack time (pizza and Capri Suns) and the guest of honor gets to cut the cake with a samurai sword (instructor assists). All you bring is the cake. We supply: plates, napkins, utensils, decorations, pizza, drinks, sword, instructors, and goodie bags. Time and date must be coordinated in advance with Alexander’s Martial Arts. Enter below!

a Rafflecopter giveaway


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